All Financial Wisdom
The Ride…er…Car Sharing Economy
Some say that selling cars now is more complicated than a few decades ago. Maybe it’s because having a car in property implies spending a lot of money at the end of the day. Young people seem to have less interest in driving (or less money to get the license or to buy a car), or because in the increasingly larger (stuck and polluted) cities, the number of drivers and cars are naturally decreasing.
But car manufacturers, like any business, want to continue manufacturing and selling cars, so it’s time to adapt to the new times. You dont want to buy a car or dont have the money, or anywhere to put it? Well then car sharing can be the solution.
Car sharing: temporary use of a car or hourly rental
Car sharing vs carpooling. They are not the same. The difference with the traditional car renting is that, instead of renting for days, you rent a car for hours or even minutes, and then park it almost anywhere and forget about it
All these services have experienced tremendous growth thanks to the popularization of smartphones with their corresponding apps, which greatly facilitates two things: locating cars and unlocking them (car sharing) and bringing drivers and users into contact (ride sharing).
Are there manufacturers behind the car sharing services?
Of course. Let’s look at the international market. There is Maven, which operates in Toronto, which uses GM cars (such as Chevy). We can also find DriveNow, BMW Group, with BMW cars (like the electric i3) and mini in 9 European countries. By the way: it turns out that Daimler and BMW have decided to merge their two platforms into a 50% joint venture.
In Sweden, they have been using car sharing from the Sunfleet platform since 1998. At the time it was a joint venture between Hertz and Volvo, but today it is 100% Volvo Cars.
Håkan Samuelsson of Volvo tells us the following: “Private ownership of the car will not disappear, but as a car manufacturer, we have to face the fact that it will be reduced, we have a proven and profitable model in our maternal market, from which we will try to take advantage of the time to develop the global concept. ”
The society of the 21st century is constantly changing: car manufacturers are simply trying to adapt to it, in order to continue to stay in business.
Japanese brand, Nissan, is about to launch a car sharing platform in Japan called e-share mobi, with 100% electric cars.
Even Mazda, a fairly small manufacturer by global sales volume, has car sharing: in Germany for example, with Mazda Movil Carsharing you can give yourself the pleasure of driving a whole Miata cabrio for a while.
Who has not signed up yet?
Almost every manufacturer is involved in car sharing to some extent. Even Audi is planning to launch a premium car sharing service in some US cities.
Matthias Müller himself says that “the future of mobility is first and foremost in cities and metropolitan areas, where the most pressing problems are, and where both the need and the potential for change are at their peak” , as well as “if we want to preserve the freedom of individual mobility, then we have to say goodbye to many things that we associate with today’s driving, we must reconsider and redefine mobility, and we are going to redouble our efforts in this sense even more” .
Almost all automobile manufacturers say that, especially in large cities, there is a trend towards shared mobility and mobility on demand
Thomas Sedran, also of Volkswagen, says that “as the needs of customers change, so does the commercial model of the automobile.” In the main urban areas of the world, there is an increasingly strong tendency to own a vehicle towards shared mobility and mobility on demand. ”
The twentieth century was the century of owning cars, where most people used to have the illusion of buying a car, and used to do it as soon as they started working. The 21st century may be that of cars that are no longer ours, and we simply use them when we need them. Maybe this is what makes the most sense: the statistics say that 97% of the time your car is stopped, parked and unused. The ride sharing economy is here to stay.